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About us

Through the know-how, we cultivate how to live well. The main idea behind c'est beau is to help build a world where contemporary lifestyle is synonymous of sustainable development.

Apparel and quality goods made in Canada.

Combining charm and utility, the design harmonises space. To be surrounded by design can only be good.

A fair product is a sustainable product that we keep and transmit. Investing in a job well done is avoiding throwing away and buying back.

Creating products at the expense of living conditions is as illogical as it is harmful. To turn a blind eye to what does not affect us directly is to fuel a larger and more global problem.

Knowing the origin of what is consumed is essential for social, environmental and economic reasons.

"Meeting the needs of present generations without compromising the ability of future generations to meet their needs."

Mrs Gro Harlem Brundtland, former Prime Minister of Norway and a signatory to the 1987 Brundtland report which, under the auspices of the United Nations, lays down the definition of sustainable development.

The idea hasn't change since 2012.

During the summer of 2012, Raphaël worked at a local skateshop. He saw that an old skateboard was being thrown out. He decided to give it a second life. At that time, c'est beau was all about friends, beers and transforming old skateboards into nice little cruisers.

A hundred orders later, the cruisers were found in 5 different skateshops. Raphael notices two things. First thing was the growing craze for authentic products created by hand. The second was the unfair difficulty of local products to compete with manufactured ones at thousands of kilometers and sold at a lower price on the same shelves.

His idea; to create a company that would value the know-how and would respect the people and the environment.

c'est beau is born.


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