To build a sustainable world, it is essential that businesses respond to the needs of people through positive environmental and social interventions. In this series, we discover the universe of exceptional businesses which, at cross-purposes, have decided to do better on a daily basis.
The name refers to Menaud's tale, Maître Draveur, a classic of Quebec literature that pays tribute to these experienced workers. The micro-distillery bearing his name is a tribute to this striking legend, in addition to featuring only products from the Charlevoix region for the production of its alcohol.
Director: Christophe Lavigne
Photo direction: Carlos Lopez
Art direction: Raphaël Ricard
Colorimetry: Gabriel Lamontagne
Photographer: Christophe Lavigne
Production: C'est beau studio"