For back to school season, we decided to collaborate with artist J.30000 on a philanthropic project for the Breakfast Club of Canada.

We chose this NPO for its inspiring mission: make nutritious food accessible to young students in a welcoming and safe environment. Since we strongly believe in the unlimited potential of the next generation, it will be our privilege to donate all the profits (with proof) to the Breakfast Club at the end of September.

The collaboration features the art of Guillaume, the creator behind J.30000. Based in Montreal, this epicurean multidisciplinary artist has a simplistic and authentic approach to his art that attracted us.

Just like Guillaume himself, the collection designed for the Breakfast Club is built around fun and positivity. Great art to feed children!

"We now live faster than ever. My goal is to allow people to stop and enjoy, to take the time to look and leave with a smile." - J.30000

Artist: J.30000
Foundation: The Breakfast Club of Canada
Photos: Rosalie Deschênes-Grégoire

Shop the collection right here!

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