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Spring - 016

minimalist & no gender - c'est beau

Vincent Malo
He's staying true to his Lac Taureau roots, but is oh so tired of the cold. Vincent moved to Britsh Colombia to be closer from the things he loves : the sea and the moutains. Business Director at DDB Canada in Vancouver during the week and traveling/exploring/living the good life during the weekends. His Westfalia takes him wherever his heart's desire. All he really needs is a hammock and an adventure!

When he dropped by Montreal a couple weeks ago, we asked him to give us 2-3 wheelies in the Old Port of Montreal to promote our brand new bomber jacket. What a badass!

Le vétéran: Our brand new camo-digital jacket!

Freshly out of production, we left nothing behind for this new bomber edition : Canvas digital camo-dive 85% polyester and 15% cotton, a champion inside 100% nylon, rib in cream canvas, an adjusted cut ... 100% made in Montreal : drawn, patronized, stitched, cut, assembled and embroidered.

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Fall - 017

Fall - 017

Minimalist & no gender - c'est beau
C'est Beau, Montreal

C'est Beau, Montreal

Our first flagship store located in the hearth of plateau Mont-Royal in Montreal.


You know what we love! Objects that have a soul, tell a story...
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