2017 - 2022

First flagship store

Montreal, QC, Canada

July 2017 - We decide to open our first storefront in the heart of the Plateau-Mont-Royal. A space including only Quebec-made furniture designed by our friends at IVY STUDIO. No hard feelings, Sweden.

As you approach the address, you quickly notice a fir tree logo cut into a long sign that also contains the company's name in its original handwritten font.

Introduced by a narrow, all-glass façade, the store's immaculate white interior contrasts with the original rough concrete floor.

The organization of the boutique has been thought out according to the different product categories; a large communal table for the kitchen area, frosted shelves for the beauty area, large mirrors for jewelry, a lounge area for stationery and magazines and a wall of small round shelves for the few featured items.

Falling plants lower the high ceilings while adding color and vibrancy to the decor.

The countertop, meanwhile, stands out from its context with its color and texture, combining stained wood strips and marble.

Punctuated by mass-produced colored touches, the clean white backdrop highlights the products.

Big job, small store.

Location: 1556 Av. Mont-Royal, Montreal.
Interior: Raphaël, Émilie & Guillaume
Storefront: Constructions 2L
Architecture: IVYSTUDIO
Photographer: Jack Jérôme

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