A piece of Quebec's musical heritage will be reborn in 2026: Bozo
Bozo was Montreal's first boîte à chansons, founded in 1959. For its reopening, Maxime Le Flaguais and Alexandre Leclerc decided to preserve as much as possible the essence of the old club, to turn it into a museum space.
They entrusted C'est beau with their merchandise, which features a minimalist illustration of a jazz band performing. The natural cotton base reinforces the vintage idea of the music box.
Maxime and Alexandra also ordered variations from us, including tote bags.