Widen access to local know-how

Tired of big corporations' greenwashing campaigns, we rethought the local manufacturing model to make it simple to get affordable and truly responsible clothing. 

Designed, woven, dyed, cut and assembled in Canada within a radius of less than 300 kilometers.

Created in a unionized Canadian factory in the middle of the forest, our clothes are made from organic and recycled materials. And we don't intend to stop there!

The essentials of an eco-motivated generation

The next step: local fiber

Although it can be woven locally, cotton does not grow in Canada. So we're 95% local. Discover our quest for the textile of tomorrow, the missing 5%, in the pursuit of the ultimate made-in-Quebec t-shirt, from field to closet.