Last March, we had the privilege of collaborating with the talented Quebec singer-songwriter Matt Holubowski to create his own merch collection for the release of his latest album, Like Flowers on a Molten Lawn.

For the occasion, Matt welcomed us into his studio in the heart of Mile-End. We chatted about everything from travel and daily life to the release of his album and the realities of being an artist.

Being a musician in Quebec presents both challenges and precarious moments. That's why we discussed the crucial importance of promotional clothing in the music industry here.

Merchandise is a way of creating a concrete link with your audience, reinforcing your artistic identity and, of course, generating additional revenue.

Fun fact:Before launching his own merch Matt was one of our customer.

Matt definitely wanted to offer his public a high-quality product that reflected his values and was made right here in Quebec and in Canada, along with the artwork by the artist Valéry Lemay.

Artist: Matt Holubowski
Illustration (merch): Valéry Lemay
Location: Matt's Studio, Mile-End
Redaction:Camille Blackburn
Photographer: Drowster

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