To build a sustainable world, it is essential that companies respond to people's needs through positive environmental and social action. In this series, we discover the world of exceptional companies who, going against the tide, have decided to do better every day.
The name refers to Menaud, Maître Draveur, a classic of Quebec literature that pays tribute to these seasoned workers. The micro-distillery bearing his name is a tribute to this influential legend, and features only Charlevoix products in the production of its alcohol.
Art direction: Raphaël Ricard
Colorimetry: Gabriel Lamontagne
Production: C'est beau